Marathon and Beyond

M & B Subscribers, Circulation, & Advertisers

Subscribers

Every M&B subscriber is a marathoner and/or ultrarunner (or wannabe) who runs or walks several long-distance races a year. Our subscribers range from novices to seasoned veterans and everything in between. M&B is an international publication, with subscribers living in every state of the United States, all provinces of Canada, over a dozen European countries, Australia, and New Zealand, as well as places like Africa, Malaysia, Hong Kong, Singapore, and—yes —even Iceland. In general, our readers fit the well-documented demographic profile of runners: they are well-educated, well-read, like to travel to races, and invest heavily in their gear.

On average, M&B subscribers have been running for 20 years.

They run an average of 38.5 miles per week.

They run 4 marathons and 1 ultramarathon per year.

On average, M&B subscribers have run 29 marathons and 5 ultramarathons.

79% of M&B subscribers keep their issues forever, another 18% for 2 or more years.

32% of our subscribers are female and 68% are male. The average age is 44.

23% of our subscribers reside in the west; 23% in the east; 26% in the Midwest, and 20% in the south. 8% live outside the US. 13% live in California.

41% of our subscribers are college graduates and 53% have post graduate degrees.

36% have household incomes of $51,000 to $100,000, while 52% earn over $100,000.

Our subscribers purchase an average of 6 pairs of running shoes per year.

69% of our subscribers buy their running shoes and apparel at specialty running stores.

53% spend $1,000 to $3,000 per year traveling to long-distance races, while another 15% spend $3,000 to $5,000. 7% of our subscribers spend more than $5,000 per year.

Circulation

M&B's total circulation is over 7,000 and growing. Additionally, Marathon & Beyond is distributed widely through Ingram Periodicals and Source Interlink, which supplies magazines to Barnes & Nobles and Borders Books, as well as many specialty bookstores. We are also currently sold in many running stores throughout North America.

We continue to offer an exclusive link to our advertisers’ Web sites from our site under the link “M&B Partners.”

We have an aggressive expo schedule planned for 2008 and beyond. Here is a list of just some of the marathons where M&B typically exhibits: Austin, Napa, Boston, Flying Pig, Grandmas, Pikes Peak, US Air Force, Chicago, Detroit, Route 66, and Dallas. We’ll continue to offer to take our advertisers’materials to display in the M&B booth at expos.

M&B's Advertisers

Advertisers in Marathon & Beyond reach serious long-distance runners. With its targeted and growing readership, M&B is the logical place for races and running-related products and services to promote their events and products. Over 125 races and businesses advertised in M&B in 2007.

Since purchasing the magazine from Human Kinetics in 1998, we have grown our page count from 128 pages to 200 pages. We've done this while maintaining an average editorial to advertising ratio of 80%/20%, rare in the magazine business. With this commitment, our readers get lots and lots to read, and every advertiser is guaranteed a premium location-no one gets lost in a sea of other advertisers. Marathon & Beyond is published in 2 colors and features four-color ads spread throughout each issue. We average 20 to 24 pages of interior 4-color ads per issue.

Marathon & Beyond plans to go all FOUR COLOR in 2009.

M&B's advertising rates are a great bargain in the world of national running magazines. Among M&B's many marathon and ultramarathon advertisers are these: Adirondack, Atlanta, Austin, Baltimore, Big Sur, Boston, Cincinnati Flying Pig, Detroit, Disney, Fox Cities, Grandma's, Hartford, Howl at the Moon 8-Hour, ING Georgia and ING Ottawa, Key Bank Vermont City, Lake Tahoe, Leadville 100, Napa, Portland, Richmond, all the Rock 'n' Roll marathons, Sunmart Texas Trail, Tybee, and Wineglass.

Non-race advertisers include Enduranx, Gatorade, Marathon Tours & Travel, New Balance, Nike, PowerBar, Rainbow Racing, RaceReady, Reebok, SUCCEED, ZombieRunner.com, and many others.