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Who Are Our Subscribers?

Every M&B subscriber is a marathoner and/or ultrarunner (or wannabe) who runs or walks several long-distance races a year. Our subscribers range from novices to seasoned veterans and everything in between. M&B is an international publication, with subscribers living in every state of the United States, all provinces of Canada, over a dozen European countries, Australia, and New Zealand, as well as places like Africa, Malaysia, Hong Kong, Singapore, and—yes—even Iceland. In general, our readers fit the well-documented demographic profile of runners: they are well-educated, well-read, like to travel to races, and invest heavily in their gear.

On average, M&B subscribers have been running for 20 years.
They run an average of 38.5 miles per week.
They run 4 marathons and 1 ultramarathon per year.
On average, M&B subscribers have run 29 marathons and 5 ultramarathons.
79% of M&B subscribers keep their issues forever, another 18% for 2 or more years.
32% of our subscribers are female and 68% are male. The average age is 44.
23% of our subscribers reside in the west; 23% in the east; 26% in the Midwest, and 20% in the south. 8% live outside the US. 13% live in California.
41% of our subscribers are college graduates and 53% have post graduate degrees.
36% have household incomes of $51,000 to $100,000, while 52% earn over $100,000.
Our subscribers purchase an average of 6 pairs of running shoes per year.
69% of our subscribers buy their running shoes and apparel at specialty running stores.
53% spend $1,000 to $3,000 per year traveling to long-distance races, while another 15% spend $3,000 to $5,000. 7% of our subscribers spend more than $5,000 per year.