Marathon and Beyond

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Who Are Our Subscribers?
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Marathon & Beyond Frequently Asked Questions


What is Marathon & Beyond?
Marathon & Beyond(M&B) is a 12-year-old, bimonthly magazine tailored specifically for marathoners and ultrarunners. It is edited and published by former Runner's World executive editor Richard Benyo and former FootNotes coeditor and Human Kinetics editor Jan Colarusso Seeley. M&B is published by 42K(+) Press, Inc., based in Champaign, Illinois.

What is M&B's Mission?
Marathon & Beyond is designed to provide practical advice on running or preparing to run marathons and ultradistances. M&B includes complete training programs; easy-to-apply, cutting- edge scientific information; insightful examinations of the personal side of longer distance running; profiles of major marathons and ultramarathons; and regular columns focusing on specific aspects of running. The magazine also provides readers with a forum for sharing ideas, insights, questions, experiences, and concerns. M&B reaffirms the spirit of community, tradition, and collective experience. Marathoners, ultramarathoners, and those who want to become marathoners or ultramarathoners will enjoy the presentation of the important and useful information contained in each issue.

How is M&B different from Runner's Worldor Running Times?
Runner's World (a glossy magazine published 12 times a year) includes content for a broad range of runners— from track and field athletes and 5K and 10K athletes to multi-sport athletes and long-distance runners. The magazine covers races of every distance, up to the marathon. It appeals to many novice runners or those competing in shorter events. In Runner's World you'll also find product and shoe reviews, extensive race calendar listings, and race reports.

Running Times (a glossy magazine published 10 times a year) is pitched at more serious runners than Runner's World. It, too, covers a wide range of running events, but focuses exclusively on road events from 5K to the marathon distance. As in Runner's World, you'll also find product and shoe reviews, extensive race calendar listings, and race reports in Running Times.

Marathon & Beyond offers focused content: every article in the magazine relates to marathons and ultramarathons—training information, nutrition, race strategies, running history, and so on. You won't find articles like "10 Ways to a Faster 10K" or "5 Ways to Flatter Abs." M&B appeals to first-time and veteran long-distance runners. The magazine offers in-depth marathon profiles, complete training programs, exotic destination race accounts, rich historical perspectives, and science you can use. Most articles in other magazines are 3 to 4 pages (500 to 1,500 words); Marathon & Beyond articles run as long as they need to (sometimes 15 or 20 pages).

Describe a typical issue of M&B
Marathon & Beyond (200 pages per issue) offers a number of regular features:
* My Most Unforgettable Marathon (or Ultramarathon): accomplished runners' describe their most memorable race and share what they learned
* Marathon Profile—a "soup to nuts" profile: race history, what to expect on the course, what sights to see (and avoid) in the race city, where to stay, course record holders, and additional information about the race
* On the Road—noted running scribes share observations and opinions about long-distance running. Columnists have included Kathrine Switzer, Roger Robinson, Scott Douglas, Joe LeMay, Barry Lewis, Ellen Curtain, Joe Henderson, and currently features Don Kardong.
* Joe's Journal-column by Joe Henderson, running writer guru and author of over two dozen books * On the Mark—our panel of experts answers readers' running questions
* In addition to our regular departments and columns, you will find at least a dozen full-length feature stories in each issue. About once per year an issue will contain a special section-a cluster of articles on one particular topic. Past special sections have covered such topics as Death Valley, The Search for the Perfect Marathon, Western States 100, Masters Running, Sports Medicine, and the Antarctica Marathon.

What won't you find in M&B
You won't find reviews of shoes, apparel, or equipment; lists of upcoming races or race reports. Not because we don't think such material is important, but because other magazines and many Internet sites do a fine job of providing this material. Because M&B focuses on long-distance running, you won't have to wade through pages and pages of articles for casual runners before you find a juicy morsel for marathoners and ultrarunners. It's our goal to go beyond what other running magazines are doing, to give you extensive coverage of topics that are unique to long-distance running.

Who writes for M&B?
All the writers in M&B are runners (some also happen to be professional journalists), coaches, or scientists. Members of M&B's science advisory board—some of the top researchers in the world in the science of running— are frequent contributors. Our writers have included a former Olympic marathoner, an elder statesman of the Boston Marathon, and may others who know the rewards and challenges of long-distance running.

Do you have a Web site? Is it secure? Can you subscribe to M&B via your Web site?
Yes, we have a secureWeb site (www.marathonandbeyond.com). (
http://www.marathonandbeyond.com/). Yes, you can subscribe to M&B via our Web site and order M&B gear and back issues as well through the site.

Can you get M&B at the bookstores or your local running store?
Marathon & Beyond is available in bookstores and running stores across the country. If your local bookstore or running store isn't carrying the magazine, ask them to contact us at (toll-free) 877/972-4230.

How much is a subscription to M&B?
A one-year subscription (six issues) is $36.95 U.S., $54 Foreign, and $47.65 Cnd. (includes 6% GST). A two-year subscription (12 issues) is $69 U.S.; $103 Foreign; and $90.10 Cnd. (includes 6% GST). A three-year subscription (18 issues) is $101 U.S.; $152 Foreign; $132.50 Cnd. (includes 6% GST). We offer an Early Bird renewal special, as well as a new subscriber incentive program. Back issues of M&B cost $6.00, any six for $30, plus shipping. Call (217) 359-9345, (toll-free) 877/972-4230, or via our Web site: www.marathonandbeyond.com to order.

M&B doesn't look like a magazine. Why?
Many people are surprised the first time they see M&B because it doesn't look like a typical magazine. Marathon & Beyond looks like a book but reads like a magazine and IS a magazine. We wanted the magazine to be sturdy and have shelf presence, like a paperback book that you'll want to add to your running library and refer to again and again. Time after time, our readers tell us that M&B is a "read and save" not a "read and throw away" magazine. M&B will inspire you to run longer, better, smarter.

Marathon & Beyond Staff

Marathon & Beyond editor Rich Benyo was the executive editor of Runner's World magazine from 1977 to 1984, during the height of the running boom. The author of 17 books in the areas of fitness, health, and sports, Rich is a serious long-distance runner who over the past 20 years has competed in practically every distance and type of running event imaginable-from 400 meters to ultramarathons. Besides running more than 35 marathons, Rich, along with Tom Crawford, became the first person to run from Death Valley to the peak of Mount Whitney and back--a distance of 300 miles. You can read about Rich's Death Valley adventures in his book, The Death Valley 300.
Rich is currently co-race director and board president of the Napa Valley Marathon. A member of the Road Runner's Club of America, he currently lives in Forestville, CA, with his wife Rhonda Provost, who in 1995 became the first woman and the eighth runner overall to do the Death Valley-to-Mt. Whitney double-crossing successfully. Rich's latest book--written with Joe Henderson--is Running Enclyclopedia and was published in 2001. Rich is on the staff of the Dick Beardsley Marathon Running Camp.

Marathon & Beyond publisher Jan Colarusso Seeley has been lacing up her running shoes since 1974. Jan worked at the U.S. headquarters of Human Kinetics Publisher in Champaign, Illinois, for over seven years, serving as editor of nearly 50 books before moving to HK's journal division in the fall of 1996 to manage M&B. From 1991 to 1997, Jan, along with her husband Joe, was also the editor of FootNotes, the quarterly publication of the Road Runner's Club of America.
A 1982 Yale graduate and former world-class field hockey player and four-year member of the U.S. National Field Hockey Team, Jan turned in her stick and cleats in the early '80s and became an avid long-distance runner and race director. She has been running for 33 years. Jan has a Masters degree in English from the University of Illinois, and has written articles for such publications as FootNotes, The Boston Globe, and the Yale Alumni Magazine.
Jan also works as the manager for long-distance running legends Dick Beardsley, Helen Klein, and Patti Catalano Dillon; and nationally renowned coaches Bill Wenmark and GP Pearlberg, promoting them as speakers at races, schools, corporations, and non-profits throughout the running world. Jan is also the director of the Dick Beardsley's Marathon Running Camp and his high school running camps.


Who Are Our Subscribers?


Every M&B subscriber is a marathoner and/or ultrarunner (or wannabe) who runs or walks several long-distance races a year. Our subscribers range from novices to seasoned veterans and everything in between. M&B is an international publication, with subscribers living in every state of the United States, all provinces of Canada, over a dozen European countries, Australia, and New Zealand, as well as places like Africa, Malaysia, Hong Kong, Singapore, and—yes —even Iceland. In general, our readers fit the well-documented demographic profile of runners: they are well-educated, well-read, like to travel to races, and invest heavily in their gear.

  • On average, M&B subscribers have been running for 20 years.

  • They run an average of 38.5 miles per week.

  • They run 4 marathons and 1 ultramarathon per year.

  • On average, M&B subscribers have run 29 marathons and 5 ultramarathons.

  • 79% of M&B subscribers keep their issues forever, another 18% for 2 or more years.

  • 32% of our subscribers are female and 68% are male. The average age is 44.

  • 23% of our subscribers reside in the west; 23% in the east; 26% in the Midwest, and 20% in the south. 8% live outside the US. 13% live in California.

  • 41% of our subscribers are college graduates and 53% have post graduate degrees.

  • 36% have household incomes of $51,000 to $100,000, while 52% earn over $100,000.

  • Our subscribers purchase an average of 6 pairs of running shoes per year.

  • 69% of our subscribers buy their running shoes and apparel at specialty running stores.

  • 53% spend $1,000 to $3,000 per year traveling to long-distance races, while another 15% spend $3,000 to $5,000. 7% of our subscribers spend more than $5,000 per year.

    Marathon & Beyond Science Advisory Board

    Chairman-
    Peter Wood, DSc, PhD, FACSM
    Professor Emeritus, Stanford University

    Ellen Coleman, MA, MPH, RD
    California Angels Sport Clinic

    Perry Julien, DPM
    Atlanta Foot and Ankle Center

    Michael Lambert, PhD
    Sports Science Institute of South Africa

    Benjamin D. Levine, MD
    University of Texas Southwestern Center at Dallas

    David E. Martin, PhD
    Georgia State University

    Russell Robert Pate, PhD
    University of South Carolina

    Pedro Pujol, MD
    Olympic Training Center (Spain)

    William Oliver Roberts, MD
    MinnHealth SportsCare Consultants

    Michael Leo Sachs, PhD
    Temple University

    Marcia L. Stefanick, Ph.D.
    Stanford University

    Keith Williams, PhD
    University of California, Davis

    Melvin H. Williams, PhD
    Old Dominion University


    Rave Reviews of M&B

    Review: Marathon & Beyond
    by Don Allison, Cool Running
    www.coolrunning.com/

    The sport of running has long been perceived as a thought-provoking activity. In order to reach one's full potential in competition, one must spend a fair amount of time looking inward to find the answers that will unlock the secrets to tapping that potential. Those who fully embrace long-distance running find it to be a constant learning process.

    No events demand an athlete's full devotion more than marathon and ultramarathon distance races. Those athletes now have a publication they can fully embrace as well, called Marathon & Beyond.

    It only takes a cursory glance to see that M&B is attempting to carve a unique niche among running publications. The fact that M&B is sized more like a book more than a traditional magazine is a tip-off to the contents inside. What is inside are a full complement of meaty articles on a variety of topics pertaining to the marathon and ultradistance races. Included in each issue are first-person accounts of races from around the world, "how-to" articles from leading coaches and exercise physiologists, and an in-depth review of a selected marathon for those looking to travel to a race.

    Experts also provide detailed answers to questions from readers on training for and racing marathons and ultras. In addition, it is clear the M&B editors are students of history. Analytical studies of the history of our sport are the kind of articles one simply does not find in any other running publication. There simply are not any stock articles in M&B. One is consistently left with the impression that the authors have put a great amount of thought and effort into each piece.

    M&B is also conspicuous by what it lacks, namely race results and calendar listings, the meat and potatoes of streamlined running publications. The editors clearly state that this running publication has more lofty goals than to list and report on races, and it shows.

    Most all print running publications appeal to the widest possible audience and target pieces for the lowest common denominator. This is the usual formula for profitability. There has never been a running publication that has forgone these staples in order to seek a higher plane. In effect, the publishers and editors of M&B are giving marathon and ultra runners a compliment by saying they believe there are enough athletes who are committed enough to the sport to support a publication that offers something deeper than basic training articles and race summaries.

    What makes M&B truly succeed however, is that it appeals to new marathoners as well as experienced ones. Regardless of the amount of years or experience one has in the sport, each article will leave the reader with more information, as well as a point of view worth contemplating. If you are a marathoner or prospective marathoner to whom the sport means more than just covering 26.2 miles, take the opportunity to read Marathon & Beyond. If you do, I can assure you that it will not be the last time you do.


    Review: Marathon & Beyond
    by Freddi Carlip, Runner's Gazette

    Running Along the Literary Trail

    Running publications, just like the runners who read them, come in all shapes and sizes. There are the glossies, chock full with slick ads and ways to improve race times. There are the regionals, (Runner's Gazette for example), each with the flavor of the area it covers. There are running club newsletters which are perfect for all of the club-related goings-on. And there's the Road Runners Club of America's flagship publication FootNotes, which provides valuable information for RRCA members.

    With so many pubs to chose from, what makes a "new kid on the block" stand out? Plenty! Especially when it's Marathon & Beyond, a bimonthly feast for runners who are not only interested in marathons and ultras, but also in running as pure sport.

    There are articles to interest even the most jaded runner. Each issue features "On the Road" by former Running Times editor Scott Douglas. Where else would you find a 10-part series on the "Great Six-Day Races" of another era? Or find a well-written article, that does more than scratch the surface, on the marathon madness that gripped us 25 years ago...and grips us still?

    M&B presents us with a smorgasbord where each selection is too good to pass up. Articles featured in past issues have included "The Shorter Legacy"; "The Vegetarian Runner"; "The Last Olympic Marathoner"; "Into the Valley of Death"; and "The Frank and Bill Show."

    In addition to Roger's column, regular features include "My Most Unforgettable Marathon (or ultra) and What I Learned From It"; an in-depth piece on a marathon in North America; a reader/expert Q&A; an editorial by Rich Benyo; and, something we rarely see in other running publications, a bio and photo of each contributing writer.

    M&B is easy to read and easy to take anywhere. It's soft-cover and book-size, and has the readability of a favorite magazine. Each article and each writer is chosen with care and with the reader in mind.

    Marathon & Beyond serves up a varied menu of well-written articles that are informative and interesting--a feast to satisfy any reader.

    As its tagline so aptly says, " Go the extra miles with Marathon & Beyond." The cost of $36.95 for one year is a bargain for sure.

    Where Can I Buy Marathon & Beyond

    Marathon & Beyond is available at Barnes & Noble and Borders bookstores and many, many other magazine specialty shops. In addition, the following running stores carry M&B (listed alphabetically by state, then country). If a bookstore or running store near you does NOT carry M&B, have them contact us at toll-free 877/972-4230.

    Alabama

    1st Place Athletics
    805 Regal Drive, #2
    Huntsville, AL 35801

    Track Shack
    2839 18th St South
    Birmingham, AL 35209

    Arizona

    Runner's Den, Inc.
    6505 N 16th St
    Phoenix, AZ 85016

    California

    Napa Running Company
    942 Main St.
    Napa, CA 94559

    Connecticut

    Kelley's Pace
    27 Coogan Blvd., Bldg 15-C
    Mystic, CT 06355

    Sound Runner
    1088 Main St.
    Branford, CT 06405

    Sound Runner
    762 Boston Post Road
    Madison, CT 06443

    Georgia

    Phidippides
    1544 Piedmont Rd
    Ansley Mall
    Atlanta, GA 30324

    Idaho

    Bandanna Running & Walking
    504 W Main St.
    Boise, ID 83702

    Shu's Idaho Running Company
    1758 West State St
    Boise, ID 83702

    Illinois

    Body n' Sole Sports
    1317 North Dunlap Ave
    Savoy, IL 61874

    Naperville Running Company
    20 West Jefferson
    Naperville, IL 60540

    Runner's Image
    219 E. State St.
    Rockford, IL 61104

    Running Central
    700 W. Main St.
    Peoria, IL 61606

    Universal Sole
    3052 North Lincoln Ave
    Chicago, IL 60657

    Maryland

    Fleet Feet Sports Baltimore
    1809 Reisterstown Rd Suite 149
    Baltimore, MD 21208

    Massachusetts

    Bill Rodgers's Running Center
    353 T-N Market Place
    Boston, MA 02109

    New England Running Company
    43 Enon
    Beverly MA 01915

    Michigan

    Bauman's Running & Fitness Center
    1453 W. Hill Rd.
    Flint, MI 48507

    Hansons Running Shop
    3407 Rochester Rd
    Royal Oak, MI 48073

    Playmakers, Inc.
    2299 W Grand River
    Okemos, MI 48864

    Running Circles
    41 Washington Suite 160
    Grand Haven, MI 49417

    New Mexico

    Athlete's Edge
    7120 Wyoming Blvd NE Suite 15
    Albuquerque, NM 87109

    New York

    Westchester Road Runner
    179 East Post Road
    White Plains, NY 10601

    North Dakota

    Westchester Road Runner
    506 Broadway
    Fargo, ND 58102

    Ohio

    Bob Roncker's Running Spot
    1993 Madison Road
    Cincinnati, OH 45208

    Fleet Feet Sports
    9525 Kenwood Rd
    Cincinnati, OH 45242

    FrontRunner
    1344 W Lane Avenue
    Columbus, OH 43221

    Oklahoma

    Fleet Feet Sports Tulsa
    6022 S Yale Ave
    Tulsa OK 74135

    Oregon

    Eugene Running Co LLC
    116 Oakway Center
    Eugene OR 97401

    Gallagher Fitness
    135 Commercial Street
    Salem, OR 97301

    Pennsylvania

    Elite Runners & Walkers
    5992-D Steubenville Pike, Ste 167
    McKees Rocks, PA 15136-1352

    Runaway Success
    Chestnut Village Shoppes
    36 Chestnut Road
    Paoli, PA 19301

    South Dakota

    The Runner's Shop
    615 Mt. Rushmore Rd
    Rapid City, SD 57701

    Tennessee

    Team Nashville
    2817 West End Ave, Suite 110
    Nashville, TN 37203

    Texas

    Roger Soler's Sports
    2589 Jackson Keller
    San Antonio, TX 78230

    Run Tex Web site
    422 W. Riverside
    Austin, TX 78704

    Utah

    The Trail Head
    82 West 100 North
    Logan, UT 84321

    Virginia

    Runner's Retreat
    165 N Loudoun
    Winchester, VA 22601

    Washington

    Fairhaven Runners
    1209 11th St
    Bellingham, WA 98225

    South Sound Running
    3409 Capitol Blvd S
    Olympia, WA 98501

    Canada

    Alex Coffin's Fitness Shop
    116B Old Hampton Road
    Rothesay, New Brunswick
    Canada E2E 2P9

    Gord's Running Store Ltd
    919 Centre St. NE
    Calgary, Alberta T2E 2P6
    Canada

    The Running Room
    All over Canada
    Volumes I and II only (1997/1998)

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    Created by: M&B Staff
    Last update: November 2007
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